Wednesday, January 23, 2013

High/Low Style

They should make blinders for Target like they do for carriage horses; that way I wouldn't go in needing to buy paper towels and walk out 2 hours later with 3 shirts, a new pair of shoes, towels, a yoga mat, and 2 DVDs (sans paper towels).

I'm not into politics. I'm into survival.
I can't help myself...Target is just so full of damn cute stuff. Particularly fun is when they have guest designers or curators--high-end brands who do a collaboration with Target to cater to the masses. Do 40-year-old moms in middle America care about Prabal Gurung or Derek Lam? Probably not. Do I? Who knows. All I know is that on my last quick Target trip to buy cat food right before the holiday season, I got very distracted by a silver Marc Jacobs pouch purse, a Diane Von Furstenberg dress, Band of Outsiders cookie cutters, for Pete's sake, a Derek Lam skateboard, and what we've all been waiting for, an Oscar de la Renta pet bowl.


I was somehow able to walk out without buying any of these things, but this caught my eye this week:

Target's partnering with modern furniture designer Blu Dot to create TOO, an affordable line of furniture for plebes like us! Granted, Blu Dot isn't prohibitively expensive for good-quality craftsmanship, but it does hover slightly above the levels that I can easily dole out money for. Not everything is a clear hit in the line, but there are enough cute things in their line that it's worth taking a second look.

For example, I love the bright yellow and dove grey on this TOO lounger, and the clean lines of the steel against the blocky cushion. It's a mere $220 (on sale from $299). Beat that, Ikea!


And how about this sideboard? I'm loving the whitened birch and the aqua sliding door. Again, so clean and simple, and only $225 on sale (regularly $299). We coud use this in our entry way by the front door.
Once I get rid of the huge monster of an '80s desk in my office, I'd love to have something bright and bold like this steel yellow TOO table. Nothing like a pop of color to fix my home decor humdrums. It's only $245 (on sale from $349). Imagine all the novels I'd write if I had this color desk to sit at to drum up my creativity.


Compare this to a similar table that's a graphic pop of color on Blu Dot's site that's currently going for $699.

I currently hate our living room couches and am dreaming up my next sofa, which I want to be modern and simple, yet comfortable. I love the clean, modern lines of this TOO couch. Very mid-century mod. Can't you just picture it in Don Draper's office? This baby is only $449! Unheard of outside of Ikea.
And compare it to a similar Blu Dot couch (not on Target), at regular price: $1,699. I think I might actually prefer the Target version's design (though the Blu Dot one looks slightly more comfy).
 This TOO trio accent table is uber cute at $75 (normally $99)...

...and reminiscent in design (though not as beautiful) to a trio table being sold on Blu Dot's site for $400:

 I LOVE this TOO office chair. It's like R2D2 lived in the Mad Men era ($220, normally $299):
I also love its unpadded cousin in walnut ($180, normally $249). So sleek and clean and modern, yet warm with its wood tones:

Here is his fancier (and arguably prettier) cousin on the Blu Dot site, going for $799:
These TOO pieces are only available online via Target.com only, so luckily you can avoid picking up two bathmats, a new dress, stationery, and bulk-size Cheez-its while looking for it in store.